Founded in 1995 by CEO Juliana Choy Sommer, Priority Architectural Graphics was created out of her passion for excellence, a “best in class” solution for general contractors, developers and construction companies seeking quality, reliability, timeliness and ease of working relationships with their signage partners.

Today, the company manages large exterior and interior commercial signage projects for high-profile Bay Area commercial real estate developments including those at the Chase Center, San Francisco International Airport, Pier 70, Mission Rock, Treasure Island, the Flower Mart and 5M among others.

In 2018, Priority Graphics was honored as San Francisco’s nominee for California Small Business Day 2018. In 2020 and 2021, Priority Architectural Graphics was listed by the San Francisco Business Times on its Fast100 List as one of the fastest growing private companies in the Bay Area. In April 2021, the company was awarded “Minority Enterprise Business of the Year” by ASIAN Inc. In May 2021, the company acquired VKK Signmakers, enabling Priority Architectural Graphics to expand into new segments in technology and healthcare, enlarge its geographic footprint into the South Bay and Silicon Valley and add a 10,000 Redwood City production facility to the company’s 8,000 square foot headquarters in San Francisco.

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Hear from our Founder & CEO

Juliana Choy Sommer shares her passion about creating iconic signage and clients describe their perspectives about working with Priority Architectural Graphics.

Watch the Video

“ I have worked with Juliana Sommer and her team for many years. Priority offers a combination of excellent products and dedicated service. I can trust that the signage they deliver will match the plans and specifications for the project. On top of that, Juliana’s expert attention to the creative elements provides direction that only comes from years of experience. ”

Laura Duron

GWS Associate - Dolby

“ Hensel Phelps is strongly committed to working with quality local businesses that can bring a depth of professional expertise, sector experience and a collaborative approach in addition to an understanding of the needs and requirements of the local authorities having jurisdiction – all critical components to a project’s success. ”

Shannon Gustine

Regional Vice President, Hensel Phelps Construction

“ I’ve worked with Priority Graphics on several large, complex, and high-design projects. Each time they amaze me with their attention to detail, ability to workshop challenges that arise, work within budget, and deliver an outcome that’s beautiful and well made. ”

Joe Lawton

Creative Director, Gensler - Founding Principal Media Objectives

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