The San Francisco Wholesale Produce Market recently completed its rebranding to “The SF Market” with help from Priority Architectural Graphics who designed and installed new signage inside and outside the market’s location in Bayview-Hunters Point.
The market’s new look is more colorful and contemporary to highlight the market’s vital role in the Bay Area food industry. The rebranding coincides with a new longterm lease with the City of San Francisco and recognition of the market as a historic asset by San Francisco’s Legacy Business Registry. The SF Market is also pursuing a $96 million reinvestment project to upgrade and expand their facility in Bayview-Hunters Point, including an 80,000-square-foot building.