Intel

In 2006, Intel embarked on a comprehensive rebranding initiative for its Santa Clara campus and headquarters, collaborating with Gensler Architects’ branding team to redefine its visual identity. Priority Architectural Graphics, then operating as VKK Signmakers, was selected to fabricate and install the new brand identity signage. This extensive project encompassed the creation of the iconic dimensional plaza logo and lobby graphics at the Robert Noyce Building’s Executive Briefing Center, as well as campus-wide building monuments, parapet signage, and wayfinding systems.

The partnership between Intel and Priority Architectural Graphics continued to flourish, leading to further collaborations on interior signage, wayfinding solutions, and large-format graphics. A notable achievement in 2018 was the design and installation of the internally illuminated “EXPERIENCE” letters on a living wall outside the Robert Noyce Building and Executive Briefing Center. This technically challenging project showcased our ability to integrate complex signage into dynamic environments, resulting in a visually striking feature that embodies Intel’s commitment to cutting-edge experiences.